Global Head — Women’s Football Development

2008 – 2017 | Switzerland

Strategic Mandate

Led FIFA’s global women’s football development strategy, helping shape the evolution of the women’s game from an emerging development priority into one of international sport’s most important growth platforms.

The work connected participation, leadership, legacy, governance and institutional investment across member associations, confederations and major tournament environments.

Deliverables

» Global Development Ecosystem & Scale
Expanded women’s football development systems across 200+ countries and six confederations, strengthening programmes, technical support and institutional capacity.

» Investment Growth
Helped grow dedicated investment from USD 0.5M to USD 22M+, strengthening the resources available for women’s football development globally.

» Live Your Goals Platform
Led and scaled the Live Your Goals brand and participation platform across 70+ markets, connecting tournament visibility with grassroots activation and long-term participation.

» Women’s World Cup Legacy
Led legacy and development initiatives linked to FIFA Women’s World Cups, helping convert major event visibility into participation pathways, visibility and ecosystem growth.

» Leadership Pathways
Created and scaled FIFA’s Female Leadership Development Programme, building a global leadership pipeline for women in football administration, governance and sport management.

Impact

This work helped reposition women’s football as a strategic growth platform, connecting development, governance, participation, leadership and commercial relevance within the global football system.

Focus Tags

Women’s Sport / Global Development / Leadership Pathways / Tournament Legacy / Institutional Growth