FRAMEWORK

SYSTEM DESIGN IN ACTION

Mayi’s approach combines ecosystem development, design thinking and practical leadership experience.

At its centre is the THNK Creation Flow, comprising Sensing, Visioning, Prototyping and Scaling, developed by THNK School of Leadership and adapted here to illustrate its application across Mayi’s work.

The framework provides a practical way to understand the wider system, shape shared direction, test ideas early and build on what works. It has informed work across global federations, commercial partnerships, corporate platforms and boardrooms, helping organisations navigate complexity and create the conditions for sustainable scale.

Framework graphic

FROM APPROACH TO APPLICATION

This approach can be applied across interconnected areas where strategy, people, commercial value and institutional responsibility meet.

  • Helping leaders navigate environments where commercial, social, technological and governance priorities are connected.

  • Aligning institutions, partners, investors, platforms and communities around shared value.

  • Designing partnership and growth models that connect rights, brands, audiences, athlete IP, live experience and digital platforms.

  • Building pathways across participation, leadership, investment, commercial growth and institutional readiness.

  • Supporting athlete transition, leadership development, future-ready talent systems and cross-sector employability.

  • Strengthening credibility, accountability, human rights awareness and stakeholder confidence.

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