CAREER

Mayi’s career spans some of the world’s leading sports institutions, global organisations and impact-driven initiatives, helping shape how sport evolves as both a commercial ecosystem and a platform for societal progress.

Her work explores how organisations evolve from fragmented operating models toward integrated ecosystems where governance, commercial value, technology, culture and human development interconnect.

EXECUTIVE LEADERSHIP AND INNOVATION

Mayrilian Cruz Blanco 7/3/26 Mayrilian Cruz Blanco 7/3/26

Global Head — Marketing Partnerships, UEFA Europa League & UEFA Conference League

Mayrilian Cruz Blanco 6/30/26 Mayrilian Cruz Blanco 6/30/26

Managing Director — Sports Practice & Marketing Partnerships

Mayrilian Cruz Blanco 6/27/26 Mayrilian Cruz Blanco 6/27/26

Core Faculty & Strategic Advisor

Mayrilian Cruz Blanco 6/25/26 Mayrilian Cruz Blanco 6/25/26

Global Head — Women’s Football Development

Mayrilian Cruz Blanco 5/28/19 Mayrilian Cruz Blanco 5/28/19

Development Programmes Lead

Mayrilian Cruz Blanco 5/28/19 Mayrilian Cruz Blanco 5/28/19

IOC, Olympic Solidarity — Athlete Programmes

Mayrilian Cruz Blanco 5/28/19 Mayrilian Cruz Blanco 5/28/19

Professor — Sport Management & History / PhD Research Fellow

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