Managing Director — Sports Practice & Marketing Partnerships

2018 – 2023 | Switzerland

Strategic Mandate

Built and led The Adecco Group’s first global sports business division, evolving an established sport partnership platform into a commercially driven, P&L-accountable business vertical.

The work connected the global sports ecosystem with the world of work, creating partnership, talent and workforce solutions for athletes, sport organisations and corporate partners.

Deliverables

» Business Vertical Creation
Created a new global sports practice within a Fortune 500 environment, positioning human capital solutions as a strategic growth platform for the international sport industry.

» Global Partnership Architecture
Structured and scaled strategic partnerships with the IOC, IPC, Red Bull, ATP Tour, ThinkSport and international sport organisations, aligning institutional priorities with athlete transition, workforce development and commercial value.

» Athlete Career Ecosystem
Led the expansion of athlete transition and employability programmes across international markets, supporting more than 50,000 athletes globally.

» Human Capital Innovation
Developed talent, leadership and workforce solutions that translated elite sport capabilities into enterprise, employability and future-of-work contexts.

» Industry Dialogue & Responsible Growth
Advanced human capital, workforce equity and responsible employment practices as part of the wider conversation on the future of sport.

Impact

This work reframed athlete transition from a support programme into a human capital platform — connecting athletes, employers, sport organisations and corporate partners around long-term value.

Focus Tags

Human Capital / Athlete Transition / P&L Leadership / Global Partnerships / Future of Work.