Global Head — Marketing Partnerships, UEFA Europa League & UEFA Conference League
2024 – 2026 | Switzerland
Strategic Mandate
Leading the commercial and partnership ecosystem across UEFA club competitions, working across global partners, UEFA, UC3, clubs, agencies and internal specialist teams.
The role sits within one of European football’s most complex rights-holder environments, connecting brand partnerships, competition positioning, digital innovation, live experiences, ambassador storytelling and sustainability priorities across the commercial cycle.
Deliverables
» Commercial & Partnership Ecosystem
Contributed to the transition and delivery of the 2024–2027 partnership cycle, supporting integrated go-to-market execution across global partners, agencies and competition stakeholders.
» Brand Partnerships & Fan Engagement
Helped evolve partnership delivery into a more connected commercial ecosystem, bringing together partner objectives, competition narratives, digital content, onsite experience and audience engagement.
» Cross-Functional Leadership
Led and aligned teams across data insights, product, digital, strategy, brand and operations to support integrated partnership and fan-facing delivery.
» Ambassador & Storytelling Integration
Integrated UEFA ambassadors and football storytelling into partner activations, strengthening audience relevance and the emotional connection between brands and European football.
» Sustainability & Modern Partnership Expectations
Supported the integration of sustainability and social value considerations into partnership delivery, reflecting the broader expectations now placed on global sport platforms.
Impact
Influenced the evolution of partnerships from rights delivery and visibility towards a more holistic model, integrating purpose and ESG with brand, marketing and partnerships to create connected ecosystems that strengthen commercial value, fan engagement, storytelling and institutional trust.
Focus Tags
Brand Partnerships / Commercial Architecture / Rights-Holder Ecosystems / Fan Engagement / European Football.