EXPERTISE
THE FOUNDATIONS BEHIND A HOLISTIC EXPERTISE
Ecosystem Layers:
» Technology as Infrastructure
Treating digital tools, data and AI-enabled systems as core infrastructure for engagement, personalisation and operational intelligence.
» Women’s Sport as a Growth Platform
Building women’s sport with its own commercial architecture, investment logic, fan dynamics and leadership pathways.
» Governance as a Value Driver
Understanding trust, integrity, human rights and accountability as foundations for commercial confidence and institutional credibility.
» Fans as Communities
Moving from passive audiences toward active, data-informed and culturally connected communities.
» Partners as Collaborators
Evolving sponsorship from visibility and logo placement toward shared platforms, content, innovation and measurable value.
» Athletes as Media Enterprises
Recognising athletes and creators as powerful layers of influence, storytelling, audience connection and commercial growth.
Mayi’s expertise has been shaped through a continuous exchange between multidisciplinary learning and practical leadership, informing a distinct view of the evolving business of sport.
Her learning journey began with sport science in Cuba and expanded across England, Italy, Switzerland, the Netherlands and the United States, encompassing international sport management, creative leadership and systems change, platform strategy and AI, and finance, sustainable development and impact.
EXPLORE EXPERTISE THROUGH TWO COMPLEMENTARY PATHWAYS
INSIGHTS
A point of view on the evolving business of sport
Examining the forces changing how sport operates, creates value and connects with society, from technology and investment to athletes, communities, governance and trust.
FRAMEWORK
A practical approach to shaping what comes next
Bringing systems thinking, creative leadership and practical experience together to sense change, shape direction, test possibilities and build on what works.
